LOS ANGELES – The move toward 4K video cameras and support equipment last year was a major investment for Kelly Madison Media owners Kelly Madison and Ryan Madison. But the effort is paying off big time for the husband-and-wife duo as sales of their company’s movies are growing faster since the foresight to switchover earlier this year.

“It’s all about the quality,” Ryan Madison said. “To be able to take a $20,000 camera and lens and be able to shoot video that looks like a Hollywood movie is epic. The draw to it was that we could create a product that was visibly appealing to our audience and give us a way to be more creative and really allow us to express ourselves visually.”

Kelly Madison Media began shooting in 4K in late 2014, releasing PornFidelity’s “Whiteroom 5” in February, its first title in that format. Movies filmed in 4K are available to view in full resolution via the company’s sites, PornFidelity.com, TeenFidelity.com, and KellyMadison.com.

“We’ve definitely noticed a spike in the online streaming and downloads of our 4K movies,” stated Madison. “Consumers are eager to see the difference, and the response has been exceptionally positive.”

The new 4K technology, also called Ultra High Definition, is the latest advance in video recording. 4K, or Ultra HD offers four times as many pixels as Full HD or more simply, while Full HD TV offers just over 2 million pixels, 4K Ultra HD would have an astonishing 8.3 million. All this translates into an incredible resolution of 4,096 x 2,160 pixels.

While the new 4K technology is marketed to consumers as Ultra Hi Def, actual Ultra HD has a slightly lower resolution than 4K, with 4096 x 2160 for 4K and 3840 x 2160 for Ultra HD, according to TechRadar.com’s Scott Alexander.

The number of pixels jammed into every square inch of the screen, or pixel density is the key to the technology, experts say. It’s a radical change from what had been the cutting edge of video technology – Full HD! Those watching Kelly Madison Media’s releases will see the sharp contrast between them and others who have not yet made the move to 4K.

As the 4K revolution moves forward, 4K Ultra HD TV sets are slowly becoming more affordable with a 39-inch Seiki brand Ultra HD starting at $340 at Walmart, according to Gizmodo.com. Vizio’s M-Series Ultra HD Smart TV with a 43-inch screen starts at $600.

“But 4K and size itself doesn’t mean quality, you can get a 4K GoPro, but when you use a good 4K camera, the other bells and whistles of the camera give you such a rich product. The more data you can capture, the more options you have creatively,” Ryan Madison said. “I’m excited now that manufacturers are producing more 4K display options and for a cheaper price so now more and more consumers will have the ability to view 4K and the demand for 4K video will increase. 4K will be commonplace once infrastructure can handle the load. 1080 will eventually be like the 4:3 format and look dated.”

“We’re seeing a positive shift in brand awareness and buying patterns from customers thanks to the 4K Ultra Hi Def,” said Kelly Madison. “Fans just love the look, feel, and content of our movies, and the response we’re getting now is really phenomenal.”

Among the movies released in 4K from Kelly Madison Media’s PornFidelity and TeenFidelity labels are “Whiteroom 5,” “Take the Condom Off,” “Beauty in the Breast,” “Kiss 3,” “Romantic Aggression 2,” “Throw Me Around,” “Young Naturals,” and “Rough Enough.” All are distributed by Juicy Entertainment.

“Kelly Madison Media’s movies are shot so well and include some of the hardest content allowable. It amazes me how Ryan can find the hottest, most beautiful girls in our business and bring out their dirtiest sides. The harder the content that Ryan shoots, the better my sales numbers are,” said Juicy Entertainment Sales Director Danny Gorman. “KM Media is and has been my best-selling studio for years. As one of the only studios shooting in 4K and with the TVs becoming more affordable, it will make their titles even more desirable and more in demand.”

Wholesale customers can contact Gorman at Juicy Entertainment at danny@xxxjuicy.com. Retail customers are invited to inquire about PornFidelity and TeenFidelity titles at their online or brick-and-mortar retailer of choice.