Forget Rosie Huntington-Whiteley or Miranda Kerr, for one French lingerie brand only a boogieing boob will do.
The hilarious new advertising campaign from Valege tells the story of a lonely single breast desperate to be reunited with its opposite number.
The campaign includes three variations on the theme, with one set in an airport, another in a cruise ship terminal and the last on a TV game show.
‘Airport’ begins with a lonely single breast wandering into the arrival’s lounge holding a placard that reads ‘Welcome Left’.
As the boob peers out of the window, a jet featuring an angel-winged breast pulls up and another breast runs down the gangway towards its lonely counterpart.
The two finally meet and bump together in joy before turning towards the camera. The clip ends with the words: ‘Finally together’.
Although the scenario differs in the other two clips, both ‘TV Show’ and ‘Cruise Ship’ end with a jolly boob bounce.
Directed by CGI expert J.A.CK at Wanda Productions, it took not one but two ad agencies to come up with the bizarre idea.
Valege, which is famous for its shapewear, hired France’s Marcel Paris and the Spanish agency Publicis Espana for the campaign.
Launched in 1996, Valege says that its lingerie is intended to ‘accentuate the woman’s body’, although based on this showing, an arresting cleavage appears to be the priority.
Wonderbra might have had Eva Herzigová but even the Czech supermodel can’t compete with a pair of dancing boobs – at least not if Valege is to be believed.
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