Coca-Cola advert for new milk product Fairlife branded ‘sexist’

Dec 1, 2014
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Here we go again, as feminism tackles the most crucial problems facing the world today —

Coca-Cola’s advert for its new milk product has been branded sexist by consumers who say it sexualises women.

The poster campaign features naked models who have been splashed with ‘milk dresses’ and seem to be striking provocative poses, with one standing on a set of weighing scales.

The adverts also feature a series of tag lines including “Drink what she’s wearing”, and “Better milk looks good on you”.

Some people took to Twitter to criticise he campaign, claiming it was old-fashioned, while others branded it “nonsense”.


The pictures first surfaced last year when photographer Jaroslav Wieczorkiewicz was prepping them for his 2014 “Milky Pin Ups” calendar, but are now being used to lead the drink’s advertising campaign.

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