Super Bowl XLIX was packed with many now memorable moments. There was that rather questionable play call during the game’s final moments, the brawl, the giant tiger transformer that Katy Perry rode in on, all of which was capped off by Gisele Bündchen’s husband taking home the award for MVP. Here at Pornhub and YouPorn HQ, what we will remember forever about 2015’s big game is how our traffic stats were affected. As we have seen during other sporting events such as the recent CFB Playoff game or the World Cup, traffic changes surrounding a major sporting event tend to cause a pattern resembling an upside down parabola. This year’s Super Bowl affected traffic on both Pornhub and YouPorn in this same way but let’s take a closer look at some of the specifics.

Let’s start with an overall look at how the game affected traffic stats on a national level. When we compare the United States with Canada and the rest of the World, it seems that the biggest dip occurred between 8-9 pm mark in the US, with a 28% drop. To the north, Canada also experienced it’s most significant drop during this time, though it would appear that the rest of the world wasn’t as interested in watching Katy Perry fly around the University of Phoenix Stadium on a drone during her half time performance, as traffic was virtually unaffected internationally during this time.

Continue reading…