Manager, Inc. today announces Nadkins (#Nadkins), the world’s first 100% natural, non-toxic towelette specifically formulated for a man’s most sensitive area. Recognizing a severe need in the marketplace for a top-of-the-line men’s grooming product for “down there,” founder and CEO Joe Caccamo enlisted the help of a top beauty industry chemist to create the Nadkins formula. Each individually wrapped towelette gently cleans, hydrates, soothes and comforts all skin types while providing a refreshing feeling that boosts men’s comfort and confidence.
“Our goal is to deliver high quality and luxurious grooming products to men. Having a very active lifestyle, I understand the need for a product like Nadkins in the marketplace,” states Caccamo. “Let’s face it, when a man is uncomfortable down there, he is generally uncomfortable all over, making for a miserable day. We aim to solve this problem by bringing Nadkins to the masses.”
Manager, Inc. enlisted New York-based Whipsmart, one the nation’s leading beauty/wellness manufacturers, to handle product formulation, packaging and production. Whipsmart created a completely non-toxic formula comprised of: Aloe Vera (soothes irritation); Allantoin (cleans away dead skin); Vitamin E (protects & nourishes); Colloidal Oatmeal (soothes dry, itchy skin); Menthyl Lactate (cools & refreshes); and Grapefruit Essence (freshens naturally).
>Nadkins will be sold via an elegant 10-pack “cigarette-style” box and also through a refillable gravity box for retailer point-of-sale. On Nadkins.com, a premium box of 10 pocket-sized packettes will sell for $12.50; a subscription option for $11.50 per 10-pack box; and 3-pack (30 packets) for $30.00. The 60-count, point-of-sale gravity box is available to select retailers with suggested retail pricing $1.00 per packet.
The company’s refined branding is the creation of co-creative executive directors, Jon Soto and Nick Cohen from the recently resurrected, Oakland, CA-based Mad Dogs & Englishmen.
Check out the Nadkins commercial on Youtube!
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