“I can’t change what happened, but I have the power to make Ron’s legacy a success and take care of his wife and kids,” Jeff Abraham says.
Since 2010, Jeff Abraham has had a stake in Promescent, an over-the-counter spray intended to help men overcome premature ejaculation. He invested $100,000 and wrote business plans for the company that made it, Absorption Pharmaceuticals.
But after the January 2013 murder of the product’s inventor, Ronald Gilbert, a respected urologist and one of Abraham’s dearest friends, he ended up taking over the company. Initially, Abraham wanted to sell it.