Kink Men has launched 30MinutesofTorment.com, a gay BDSM site featuring muscle-bound men enduring physical and sexual challenges.

The producers said the offering should be thought of as the web’s first BDSM game show.

“It’s corporal punishment at it’s purest,” director Van Darkholme said. “I call it a corporal challenge rather than corporal punishment. ‘30 Minutes of Torment’ is a test to see how well a person’s mind, body and spirit can hold up under extreme challenges. I plan to start by testing the participant’s body. As time goes on and as the site evolves, we will play with the mind and spirit — like a reality show of mind-fucking.”

The physical and sexual challenges include waterboarding, edging, bondage, wax, and whatever Darkholme can think of.

Initial shoots with stars like Jessie Colter, Liam Harkmoore and James Riker have shown that while many have the interest, not all have the mettle to make it through the full half-hour, according to the site’s creators.

The new site follows on the success of “Men On Edge,” the entry-level BDSM edging and bondage site, which launched in 2012 and proved to be popular with mainstream stars who wanted to experiment with BDSM. ‘Torment’ is more of an intermediate level course — a way for stars to challenge their boundaries.

“’30 Minutes of Torment’ will complete the Kink Men experience,” Darkholme added. “We have D/S plus sex in Bound Gods, real wrestling where the winner abuses the loser with sex in Naked Kombat, public humiliation/gangbang in Bound In Public, hot gay/straight men getting tied up and edged in Men On Edge. And now, ’30 Minutes of Torment’ will close the gap for Kinkmen to be the most well-rounded, innovative source for gay bondage.”

A trailer for the new Kink Men site is available at BehindKink.com or at 30MInutesofTorment.com.

Affiliate content, embeddable videos and linking codes for Men on Edge and other Kink Men sites are available at KinkyDollars.com, or by emailing affiliates@kink.com.