A group of young people from Salt Lake City, Utah have started a billboard campaign in California’s Bay Area using the slogan “Porn Kills Love. Fight For Love.” They contend that porn could be changing and affecting people’s relationships.

“Our goal is not to pass legislation or even attack the industry directly,” Clay Olson, CEO of Fight the New Drug, told the San Francisco Chronicle. “Our goal is to spark a conversation around the subject using science, facts, and personal accounts.” He said the campaign has been around and gaining traction since its inception in 2008 and this is the first time they have “used billboards to spread the message.”

Others, including local pornography producer Kink.com, disagree and describe pornography as a potentially feminist medium.

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