In recent months, Instagram users have been plagued by scammers lifting images from their public feeds, then populating scam Insta accounts pointing to free accounts hosted by Wix.com with said stolen images. The kicker is that these Wix sites are mocked up to resemble various premium social media fan sites, including Loyalfans.com.

“We were getting multiple messages a day from irate people with no connection to the adult industry accusing Loyalfans of hosting scam accounts,” explained Loyalfans’ Support Manager Andrew D.

“Though these sites all clearly said ‘wixsite’ in their URLs, it was alarming to see how many people actually thought these were Loyalfans accounts,” he continued. “We did our best to explain the situation to anyone who contacted us and directed them to contact Wix to get the scam sites taken down, but the problem continued to grow.”

Loyalfans’ social media team began tagging the site-building platform directly in its responses to scam victims that made public queries, which eventually led to a meeting with the Head of Wix’s Policy Team/Product & Privacy Counsel.

During the meeting, representatives from Loyalfans and Wix discussed reactive — as well as proactive — measures Wix is currently taking to help stop the flood of fraudulent activity. Loyalfans offered Wix several additional strategies the site-building platform could take to help find and take down fraudulent pages. Both parties left the meeting with open lines of communication, as well as a commitment from Wix to continue to combat the issue.

“Demonizing the adult industry is a knee jerk reaction for most — and in this case, people clearly do not know the difference between legitimate platforms and egregious scams,” Andrew D. explained. “And although the individuals victimized here are not necessarily members of our community, proactively dealing with phishing scams like these is important to the industry overall.”

“By combating these fraudulent activities and doing outreach to mainstream companies, we help protect our own community from false narratives, petty attacks, and further regulations — thus protecting Loyalfans creators’ workplace and livelihoods,” he concluded.

If you find fraudulent content on a site hosted by Wix, reach out to abuse@wix.com to begin the takedown process. This, regardless of the social “skin” fraudsters have put on the site. Of note: Victims of this scam have consistently reported receiving no response from Instagram when fraudulent accounts are reported therein.

On Loyalfans, artists and content creators can turn their inventiveness and influence into thriving businesses via the most advanced and innovative technology available. The site’s features and tools include paid messaging, subscription options, live cams, 1-on-1 video calls, video store, Media Cloud, and more.

Loyalfans prides itself on transparency, inclusivity, authenticity, and stability. The platform offers 80% payouts across the board for all features. Safe, stable payments occur on-time twice per month, with additional lifetime rev share options available. A community-forward space, Loyalfans is committed to fostering a collaborative working environment. Artists and content creators have direct access to site support and coaches, as well as programmers and developers.