Maxim magazine sues ‘pornographic’ modeling agency for ripping off its name

Jun 14, 2014
Adult Business News
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In papers filed in Manhattan Federal Court, the men’s mag claims the owners of Maxim Modeling are using its name to solicit young women to appear in smutty images and videos. The magazine says the images it features are ‘tasteful’ and ‘nonpornographic.’

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It’s Maxim, not  MaXXXim!

Maxim magazine sues

Maxim magazine has filed a $5 million lawsuit against a modeling agency it says ripped off its name “in connection with a pornography website and business.”

In papers filed in Manhattan Federal Court, the men’s mag says the owners of Maxim Modeling are “improperly and misleadingly (using) the MAXIM trademark to solicit young women to pose for and/or appear in ‘softcore’ and ‘hardcore’ pornographic images and videos.”

While the magazine is known for racy photo shoots of models and celebrities, there’s a difference between sexy and smutty, the suit says.

The magazine “made a conscious decision and effort to avoid nudity, and in particular, any pornographic images in their magazine.” In its American editions, “neither nipples nor genitals (male or female) are shown,” the suit says.

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