This whole XXX shyt sucks balls.. Wanna buy you.net.com.org,or .biz? Do it for less then 30 bucks a year..Wanna protect your legit non porn company from turning into a porn domain, it will only cost you “$129 per domain name annually” This is flat out extortion..Indictments should be handed down.. This whole thing is nothing more then organized crime… Read below

There’s nothing sexy about mizzou.xxx — and Terry Robb wants it to stay that way.

Robb, director of informational technology at the University of Missouri, has paid a company to keep the Internet domain name from being hijacked for pornography.

The company ICM Registry is behind the new triple-x domain, which aims to provide distinguishable Web addresses for adult entertainment companies and to give users a better idea of the nature of a website before they click on a link.

Before opening up potential domain names to the pornography industry, the company provided an initial period during which trademarked entities could remove their brands from available domain names.

That means MU doesn’t have the ability to actually use mizzou.xxx for anything; rather, the university only ensured no one else would.

“Registered trademark owners only had the option — if they were not in the adult community — to remove their names from the registry,” said Jocelyn Johnson, a spokeswoman for ICM Registry.

Robb also secured missouritigers.xxx. Preventing the names from being used in the future cost the university $129 per domain name annually, but Robb said it’s worth it.

“You could have some entrepreneurial student maybe who gets the idea of creating an adult entertainment site using the name of the university,” Robb said. “Not just a student, but anybody. We don’t really want that to happen.”

That’s not to say MU won’t ultimately be tied to a porn site, though. Although legitimate trademarked companies can remove their names if they end up being used for pornography, variations of Mizzou not trademarked can still be used, Johnson said.

Mizzou doesn’t show up on the company’s current list of domain names, but that’s because trademarks are still being verified, Johnson said. When the online database is updated, users will be told that “mizzou.xxx” isn’t available.

Legitimate adult entertainment companies can start vying for site names under the xxx domain during a “land rush” phase that starts tomorrow. General availability for xxx domain names starts Dec. 6.

http://www.columbiatribune.com/news/2011/nov/07/mu-buys-up-domain-names-to-block-xxx-rated-use/