NBC pulled its “Bodies in Motion” video after accusations its all-female content and porn movie-inspired soundtrack degraded women.
The video, at 2 minutes 18 seconds, featured close-ups of female Olympians in various states of competition and undress.
Lots of bums and breasts, beach volleyball players diving and hurdlers hurdling – most of them in slow motion.
The music – plunking guitars and plodding bass – playing overtop puts the video over the top.
Jezebel.com blogger Erin Gloria Ryan decried the video as little more than masturbatory fantasy.
She said that, if you believed NBC, “Olympic bodies are at their most noteworthy when they’re female, (mostly) white, stereotypically feminine, and thin.”
“Apparently NBC is too busy focusing on jiggling ladies’ asses to notice ladies kicking ass,” Ryan writes.
NBC later removed the video, but not before several websites re-posted it.
More from GlobalPost: Hilarious reactions to NBC’s 2012 London Olympic coverage
“It’s a reminder of how much this Olympics, which has been a terrific one for women in so many ways, has brought out the uglier, stupider impulses in a lot of people,” Alyssa Rosenberg writes on Thinkprogress.org.
Highlight women’s accomplishments, the bloggers suggested.
Women had won 23 of America’s first 34 medals, USA Today reported.
Without swimmers, the men had just three medals.
The video is just the latest criticism aimed at America’s Olympic broadcaster.
Some said NBC fumbled the opening ceremonies (cutting a tribute section, banal commentary), and frustrated viewers ask why it refuses to show many events live.
