No ‘swooshing’: ISIS reportedly bans Nike because it sounds like ‘sex’ in Arabic

Apr 24, 2015
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Unverified reports suggests that the Islamic State has banned Nike apparel because the brand’s name sounds like the term for sexual intercourse in Arabic. Militants have reportedly been ordered to get rid of smutty-sounding sportswear.

The Islamic State (IS, formerly ISIS) headquarters in Raqqa issued what claims to be a leaflet warning jihadists against using any Nike products. The punishments for both seller and buyer of Nike goods range from a small fine to imprisonment or whipping.

This fashion twist comes out while one of IS’ probably best-known commanders Abu Waheeb is known for having a vast wardrobe of Western sportswear, Nike items included, as well as Adidas etc. Yet what might be permissible for a field commander to wear would remain taboo for an ordinary citizen under the jihadists’ rule, according to Daily Mail.

Jeans have also been strictly banned in the IS as the clothing “provokes sexual desire, and shows the attractions of a man’s body,” with a prison term promised for those violating the order.

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