Dennis Hof is the owner of the Moonlite BunnyRanch, Nevada’s most famous legal brothel thanks to HBO’s late-night reality show “Cathouse,” which starred Hof and some of the working girls in his employ.
In his new memoir, “The Art of the Pimp,” Hof explains how he mixed sales and sleaze to create a more customer-friendly sex trade, while sleeping with enough women to place him alongside Gene Simmons and Wilt Chamberlain.
Hof’s really a standup guy, claims Hof, 68, the unlikely object of desire for a slew of 18- to 21-year-old prostitutes in the making. Hof wants readers to reevaluate the word “pimp” — to replace its violent connotations with a sense of camaraderie, or even family.
For some of the book he almost succeeds, as the Ranch is certainly a kinder place than the brothels we’ve seen on TV and in films.
But thanks to a device that backfires spectacularly, by the book’s end, one wonders if this memoir had been secretly written by Hof’s enemies, as any goodwill he’s managed to earn is erased by just how toxic others consider him.
[TRPWL asked Hof this morning why on earth he would allow such scathing material, penned by others, into his memoir. His response: it sells books. – MW]