HUGH Hefner is so passé.

Not only has Playboy magazine stopped publishing photographs of naked women, but the mogul behind the iconic publication, and his bevy of “bunnies”, have lost their shock value.

Now there’s a new adult entertainment boss in town, with an equally fervent appreciation for younger lovers — and she’s on a mission to revolutionize the way we view, talk about and have sex.

Her name is Cindy Gallop and, although explicit videos are her stock in trade, she’s far from being a traditional pornographer.

Through her website Makelovenotporn.com, the 55-year-old former advertising executive aims to make sex socially acceptable.

The site features home videos of real people having “real sex”, which Gallop says is distinct from the so-called amateur porn that proliferates on the wider internet.

“It’s not about performing for the camera; it’s about just capturing what goes on in the real world in all its funny, accessible glory,” she said.

“All around the world, everybody wants to know what everybody else is doing in bed. Now, for the first time, we’re showing that.”

It all started when the self-confessed cougar noticed a disturbing trend among her younger lovers: a tendency to expect real-life sex to resemble what they’d watched online.

Gallop shared her concerns in an explicit TED talk that went viral across the globe — the YouTube version has been viewed almost 4 million times.

“When I have sex with younger men, I encounter very directly and personally the real ramifications of the creeping ubiquity of hardcore pornography in our culture,” Gallop said.

“There is an entire generation growing up that believes that what you see in hardcore porn is the way that you have sex. And this is particularly exacerbated because we live in a puritanical, double standards culture.”

She said the availability of porn online meant children were being exposed to it at younger ages than ever before, while their parents and teachers shied away from frank conversations about sex.

“So, it’s not surprising that hardcore porn has become defacto sex education,” Gallop said.

As a result, she argued, “a re-education, rehabilitation and reorientation needs to take place”.

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