(Los Angeles, CA – July 8, 2015) General Media Communications, Inc., the owner of the world-famous PENTHOUSE trademarks, in collaboration with Passarella Death Squad, announced today that the ‘Videodrome’ exhibition will appear in three different cities throughout the month of July: Brussels, London and Tokyo.
Beginning Thursday, July 9th, the 16 fine art prints and 5 t-shirt designs, based on prints from deep within the PENTHOUSE archive which have been photographed, cropped and doctored by designer Danny Passarella, will be on display at Hunting and Collecting Select Store in Brussels, Belgium. Recognized worldwide for their unique product selection and ever-evolving store design, Hunting and Collecting is an international platform for contemporary fashion, design, culture and lifestyle and is the only store in Brussels to be recognized as an Adidas Consortium account.
To fete the launch, Hunting and Collecting will host a party Tuesday evening with specialty cocktails provided by Jameson Whiskey.
Following a two-week exhibition in Brussels, the collection will move back to London and onto the walls of Aria. Located in Islington, London, Aria is a premiere destination for furniture offering an ideal combination of contemporary and vintage style of modern decor. The fine art prints will be incorporated into the furniture floor displays and available for immediate purchase.
The suite of artworks is printed on a Kodak C-Type metallic paper in editions of 20 and will be available for £400 per print.
At the end of the month, the collection will move to SuperAMarket in Tokyo, Japan. A unique store concept featuring a restaurant along with all of the latest fashions, SuperAMarket will sell the tees and prints as well as exhibit vintage PENTHOUSE Magazines for customers to peruse while checking out the collaboration.
“It’s an honor to have the Passarella Death Squad x PENTHOUSE collaboration featured at such high-profile retailers.” says Amanda Byrd, Director of Global Licensing for PENTHOUSE. “Endorsements from these stores, which highlight the best of every market, are yet another indication that this collection of tees and fine art prints has struck a chord with enlightened retailers and their customers. It’s a testament to the story of the fifty year old iconic PENTHOUSE brand and the progressive fashion house, Passarella Death Squad, joining forces on a truly unique group of goods.”
The ‘Videodrome’ exhibition premiered at Unit 44 in Newcastle, UK on April 2nd in partnership with END. retail store and again in London, UK at Blackall Studios in SoHo. It recently ended a six-week tenure at STORM, the iconic fashion and lifestyle retailer located in Copenhagen, Denmark.
For more information on upcoming exhibitions, please visit: https://www.facebook.com/
About Hunting and Collecting
Hunting and Collecting Select Store is a dynamic boutique for contemporary fashion and culture and the store concept is a medium of expression on its own. The experimental space is a work in progress and is considered a canvas for ideas in interiors, atmosphere and retail experience. Twice a year we choose a theme, a cue around which we work and during the season this cue revolves around itself. Our logo gets a visual make-over and becomes the ambassador of the visual identity on all our media: website, Facebook, Twitter, Instagram, labels, tags, newsletters and the online store during six months.
Aria has been on the cutting edge of home and fashion for over two decades, based in London’s Islington neighborhood. Aria stocks an eclectic range of contemporary home furnishings & lifestyle accessories as well as hand-selected vintage pieces and special collaborations with local independent designers.
SuperAMarket
SUPER A MARKET is the place to find hand selected items from around the world. All of the items whether they be daily goods, high-end brands or one of a kind items, are displayed much like a supermarket or drugstore for they are all seen as equals for their own distinctive and original value.
It is truly a treasure trove of happiness.
About Passarella Death Squad
Founded in 2004, Passarella Death Squad is a complete aesthetic experience encompassing clothing design, musical composition and fine art. Inspired by Andy Warhol’s Factory HQ, it produces multi-disciplinary works united by a sense of contemporary noir. It presents seductive representations of subversive concepts, often challenging but always populist, with premium production values. www.passarella.co.uk
About Penthouse
Founded in England by Bob Guccione in 1965 and brought to United the States in 1969, Penthouse celebrates its 50th anniversary this year. The first issue of the American version of Penthouse sold out in a matter of days. Given the immediate US success, England’s controversial magazine of beautiful women, intelligent journalism and intimate revelations had arrived. The covers of PENTHOUSE Magazine have included celebrities and beautiful, art-inspired photography. Even today, the magazine continues to chronicle the libido of a changing nation and the pop culture that shapes it. Made famous worldwide for its fearless approach to sexuality and its unabashed support of those rebelling from the norm and defining their own identity, Penthouse stands as the greatest men’s brand in history.
