TIMGlobal, the parent company of Treasure Island Media has launched its own clothing and gear line, TIMGear.

TMIGear offers contemporary fashion influenced by rugged street, skate and urban clothing, designed especially to “venerate and decorate the male body.”

The line is available exclusively through a new web store, TIM-Gear.com, and marks the brand’s expansion beyond porn and represents its first steps toward opening a series of brick-and-mortar stores featuring lifestyle products for the modern gay man, a company release stated.

“TIMGear offers the trend-conscious modern men a collection of looks to enhance their bodies wherever they go, from the gym to a circuit party, or simply out on the street,” said TIM General Manager Matt Mason.”We’re very excited about this foray into gay male apparel and look forward to working with a range of partners to ensure that we’re bringing you the hottest new gear around.”

Mason continued, “Treasure Island Media has always stood for wildly creative free expression, and TIMGear is another example of that ethos. Our new TIMGear e-commerce store, TIM-Gear.com, offers loyal fans and upmarket men the opportunity to enjoy our brand in a whole new way.”

The TIMGear store features simple, sporty and body-enhancing apparel, including underwear, jock straps, T-shirts, athletic shorts, kink gear, sex toys and more.

The web store is also accepting additional creative partners to showcase their artistic wares, alongside the new original line of TIMGear.