In one of porn star Kendra Sunderland’s recent Instagram videos, she’s wearing a see-through lace bodysuit with an above-the-hip “Baywatch” cut. The buxom 21-year-old is arching her back and swaying subtly for the camera while music plays in the background. It’s pretty standard fare, as far as sexy social media content goes — except the song is Bob Marley’s “Three Little Birds,” with the famous refrain, “every little thing gonna be all right,” and her dance partner is a bong the length of her torso.

She inhales deeply — or takes a “rip,” as the accompanying hashtag, “#bongrips,” suggests — and blows a cloud of smoke into the camera. “So nice smoking girl,” comments a fan. One guy chimes in predictably, “Lucky bong!” Another, perhaps too stoned to recognize the absurdity, suggests, “Let’s get high sometime!” The video has over 42,000 views.

It’s one of several posts the award-winning performer has made that sensually announce her love for Mary J. In another video captioned, “Wake n bake,” she lights a blunt, lets smoke billow out of her lips, and pulls her pink leopard print robe to the side. She’s also posted photos of marijuana packed tightly into a glass pipe and an array of edibles along with a shoutout to her weed dispensary of choice.

Sunderland is part of a new breed of adult entertainer that is becoming increasingly popular — the stoner porn star. “When I post, I’m trying to connect with my fans that smoke,” she said of her pot-related content. “Not everybody smokes, but a lot of people do, so I feel like it’s a way to connect with them.”

These 420-friendly performers are not just open about their weed smoking, they flaunt it on social media — in a laid back, super chill way, of course. Fatly-rolled blunts, bright green nuggets, and marijuana-leaf bathing suits are part of their personal brand. It’s enough of a thing now that there’s a new YouTube video series featuring interviews with porn stars “burning bud, talking smack, and blowing smoke everywhere but up your ass.” This Friday, the adult-themed conference Exxxotica is kicking off in Denver with the theme “Mile High.” Next month, on, what else, 4/20, a new porn site is launching featuring weed fetish videos.

Keep reading