Wicked Sensual Care Responds to Ronda Rousey’s Diss of Lube on Maxim.com

Nov 5, 2015
Press Release
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In a recent Q&A with Maxim.com, MMA and UFC superstar Ronda Rousey dismissed the use of lubricant for sex as a sign of laziness. The creators of Wicked Sensual Care, a manufacturer of lubricants and personal care products, would like to publicly educate Rousey about the many benefits of lubricants – from health to pleasure – and offer Rousey a lifetime supply of Wicked Sensual Care products, so she may experience them first hand.

On November 3, 2015, Ronda Rousey answered a question from a fan about what a guy should never and always do in bed with a woman. In the answer, which is part of her popular column for Maxim.com, Rousey wrote, “What should a guy always do? Take his time. In general, a girl takes a minute. He needs to get her ready. You should never need lube in your life. If you need lube, than you’re being lazy…and you’re not taking your time.”

Carrie Smith, head of Product Development for Wicked Sensual Care, offered the following words for Rousey:

Ms. Rousey, on behalf of everyone at Wicked Sensual Care, I’d like to tell you how big of fans we are in regards to everything you continue to achieve as an athlete and woman. You stand for beauty in strength, as well as changing body images and gender stereotypes. Your success provides you with a great platform to reach people, which is why I was concerned to hear your thoughts on lube when addressing Maxim readers.

Lubricant is perhaps one of the most essential elements of a healthy and enjoyable sexual experience, regardless of age or gender. Some of the reasons include: its ability to reduce friction, whether natural or from a condom; decrease in the odds a condom will break; assist with sex after menopause; help those with Sexual Arousal Disorder and vaginal dryness; and in the case of Wicked Sensual Care, act as a natural biostatic due to our use of olive leaf extract.

In addition, flavored lubes, like our own Salted Carmel and Candy Apple flavors, make oral pleasures even tastier, while lubes with heating and cooling elements provide added sensations. And of course, lubricant is imperative for anyone engaging in anal sex.

There is no normal when it comes to sex, and everyone is different. If we perpetuate the idea a woman can become naturally lubricated by her partner simply doing the necessary work, then we are ignoring the many women unable to self lubricate due to a number of medical and psychological reasons. We are also putting pressure on the men and women trying to help them become lubricated.

Ideally, sex is fun and pleasurable, which is where lubricants come in to help create the most stress-free environment possible. I welcome any questions you may have, and if you’re so inclined, I am happy to offer you a lifetime supply of Wicked Sensual Care’s products because I believe you may change your mind once you experience the many different types of lubricants now available, from water-based and silicone-based, to our wide range of flavored and PETA-approved lubes demonstrating how far we’ve progressed with sexual health and wellness products.

Ronda Rousey may contact Carrie Smith at WhyLube@WickedSensualCare.com with any questions about the benefits of lube, or to take her up on the offer for a lifetime supply.

The Wicked Sensual Care Collection is built on a commitment to elevate intimacy utilizing eco-conscious, premium quality, natural botanicals and ingredients in stylish and discreet packaging. Dedicated to sexual health and wellness, sexy solutions are offered through innovative, luxurious products designed to enhance personal comfort and sensual pleasure.

About Wicked Sensual Care:

Crafted to enhance and satisfy intimate adventures, the Wicked Sensual Care Collection offers luxurious, intimate lubricants and enhancers perfect for partner and solo play. A leader in sexual wellness, Wicked Sensual Care uses exclusive formulas and clean ingredients to create the highest quality lubricants on the market – all products are vegan, PETA certified, and paraben free*. Wicked Sensual Care is dedicated to producing conscious products for women, men, and couples, which include natural extracts, such as olive leaf and aloe, providing additional enrichments for increased comfort and peace of mind. Wicked Sensual Care’s water based “Aqua” collection provides long lasting formulas that satisfy without ever becoming sticky or tacky during use, while the “Ultra” collection uses 100 percent pure premium silicone to create unsurpassed glide and comfort. “Specialty” products include Enhancers & Cleaners designed to boost intimacy and heighten sexual health and wellness. With its elegant and discrete packaging, and whether consumers are searching for something sexy, therapeutic, or romantic, Wicked Sensual Care can provide the ideal compliment to all erotic experiences. [*Excluding Crème.] For more information, visit www.WickedSensualCare.com, www.Twitter.com/WickedSensual, or www.Facebook.com/WickedLubes.
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