Shane’s World Studios Paves the Way for Crowdfunded Adult Productions via Offbeatr

[trpwl]

SEPTEMBER 16, 2013 — CHATSWORTH, CA — Reality porn pioneer Shane’s World Studios is teaming up with adult crowdfunding site Offbeatr to produce “Shane’s World 43.” As the first adult studio to attempt to fully crowdfund a production, Shane’s World is paving the way for more companies to follow suit. “Shane’s World 43” will be the newest entry in the studio’s flagship series, which showcases today’s hottest young performers partaking in real sexual adventures in exotic destinations around the globe.

Fans wishing to contribute to the production of “Shane’s World 43” may do so by visiting Shane’s World’s Offbeatr page.

“One of the reasons we created Offbeatr was to allow content producers to get closer to their fans and audience. With that in mind, we're really excited to have Shane's World as the first major adult studio to use Offbeatr as its platform of choice to crowdfund its next adult film," said Ben Tao, chief executive officer of Offbeatr.

Shane’s World’s goal is to raise $25,000 in 45 days. Contribution levels range from $5 to $5,000, earning fans a variety of exclusive rewards, including Shane’s World T-shirts and sex toys, porn star telephone calls, custom made sex videos, an invite to the “Shane’s World 43” premiere, and even a chance to travel with the cast during the movie’s production.

Contributors will also have the opportunity to play a role in the casting of “Shane’s World 43” and help pick its shooting location and the activities its stars will perform.

Tao added, "Shane's World is known for being a pioneer in the industry, so it's not surprising it is using a revolutionary way to fund and make its films by going directly to the fans. Allowing consumers to be involved in the creative process, as the Shane's World project is doing, offers fans a unique and valuable experience and demonstrates how the adult industry is keeping up with technology both as a delivery method and as a business tool."

“Shane's World decided to try crowdsourcing because we're not scared to try new things,” stated Shane’s World co-owner Brian Grant. “The business model for the adult industry is changing, and we have to change with the times. Offbeatr offers a new way to make high-quality, fun and sexy movies. We were the first to bring porn stars to college parties and the first studio to send a black man, a white guy and three Asians on a road trip through Mexico. We enjoy breaking new ground.”

Grant cited Hollywood’s recent success with Kickstarter campaigns as motivation for launching the Offbeatr bid.

“We have seen success on the mainstream side for crowdfunding, and we're excited to try this for adult,” Grant said. “In essence, we see this as pre-selling the movie with some added extra rewards and the ability to generate even more interest. Either way this is a fun experiment, and we can't wait to get started."

Offbeatr’s crowdfunding efforts have raised $500 to $200,000 for various adult-oriented projects. The site has been featured on CNBC, Huffington Post and Forbes.

About Shane’s World Studios:
Founded in 1996, Shane’s World Studios is one of the leading brands in the adult industry. Shane’s World might be most known for the “College Invasion” series, but its original line, “Shane’s World” is a pioneer in the reality niche and a constant hit in the couples market. Shane’s World has been a staple in the reality /gonzo market for well over a decade. The company received many of the industry’s most prestigious awards and accolades, such as AVN’s Best Gonzo Series, and garnered mainstream coverage by Rolling Stone, MTV, 20/20 and Time. The Sexuality.org Awards named Shane’s World the Most Sex-Positive Adult Company. For more information, visit http://www.ShanesWorld.com.

About Offbeatr:
Offbeatr is a unique non-equity based crowdfunding platform dedicated solely to sex and adult related creative projects for adults aged 18 or older, straight or LGBT. The adult projects in search of funding on the site vary from films, videos clips, photos, art and books to comics, games, software, toys and even events. In addition to offering rewards in exchange for support, creators can sell digital content to raise money for their projects. The site empowers content creators to bring their projects directly to their fans to raise the necessary capital and make their dreams a reality. Offbeatr is owned by Extra Lunch Money, a company dedicated to creating innovative and safe platforms that allow people to explore sexuality in positive ways. To learn more, visit http://www.offbeatr.com and follow Offbeatr on Twitter.

Keywords:
Shane’s World Studios, Shane’s World 43, Brian Grant, Offbeatr, Ben Tao, KickStarter, crowdfunding, crowdsourcing, online campaign, reality porn, gonzo, amateur

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For Shane’s World Studios Business Inquiries, please contact:
Megan, President – Shane’s World Studios
Megan@ShanesWorld.com

For Shane’s World Studios Media Inquiries, please contact:
Marketing@ShanesWorld.com

For Offbeatr’s Media Inquiries, please contact:
Bagatelle Black Public Relations
tracy@bagatelleblack.com
661-263-1842