A rabbi-shaped dildo does not have the blessing of a major sex-toy store.

The device, called the “Rampant Rabbi,” was created by British comedian Shed Simove as part of his “Masturpieces” line of novelty dildos. But United Kingdom erotic shop Ann Summers doesn’t want the device to penetrate the market because its name is too similar to the store’s “Rampant Rabbit” collection of vibrators, Israeli news outlet Haaretz reports.

Ann Summers successfully blocked Simove from trademarking his product, but the comedian continues to promote it, saying there should be no confusion between the two, the outlet notes.

The Rampant Rabbi shouldn’t cause offense either, the entrepreneur says.

“I am Jewish and a fan of laughing at one’s culture,” Simove told the New York Daily News.

Simove advertises his toy as a “religious experience” and says “the Chosen Dildo” will generate cries of “Oh God! Oh God! Oh God!”

“His prayer cap gives the dildo a smooth, rounded top and each piece is made from phthalate-free and latex-free silicone,” the product’s description reads.

The “limited edition” product from his Masturpieces line, which includes the Queen Elizabeth II model Buckingham Phallus and C–t Dracula, begins at nearly $160.

Oh God, indeed.

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