As it turns out, art really can change lives.

Earlier this fall, artist Paul McCarthy erected a massive new piece of art right in the middle of Paris: Tree, a giant green inflatable butt plug. And now, according to the English-speaking French paper the Local, since McCarthy’s Tree sprouted up, butt plug sales have been going through the roof. 

“We used to sell around 50 a month,” Richard Fhal, a sex toy wholesaler who supplies shops in Paris and runs his own retail website and small chain of stores, told the Local. “Since the controversy (in October) we’ve moved more than a thousand.”

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