HUSTLER HOLLYWOOD, the country’s premier erotic boutique, today announced it will open its newest store at 6540 Hollywood Boulevard, between the tourist mecca of Hollywood & Highland and the fabled intersection of Hollywood & Vine. The doors will open for business on Friday April 1^st.  A formal Grand Opening celebration, with an appearance by HUSTLER Founder and Chairman Larry Flynt accompanied by the incredible Alexis Texas, will be held on Saturday, April 9^th at 6:30PM.

“The growth and development in Hollywood has been incredible to witness, and we look forward to being a part of this vibrant community, easily accessible to both tourists and locals,” said Flynt, “I think people who come to this iconic neighborhood from all over the world will be excited when they visit our new store and see what the HUSTLER HOLLYWOOD shopping experience is all about.”

The new venue’s expanded retail space will offer an even wider selection of toys, sportswear, apparel, lingerie, shoes and Hollywood-centric branded souvenirs than the original HUSTLER HOLLYWOOD store, which has been operating since 1998 on the Sunset Strip. That location will remain open until further notice.

For more information about HUSTLER HOLLYWOOD, visit www.hustlerhollywoodstores.com.

ABOUT HUSTLER HOLLYWOOD

HUSTLER HOLLYWOOD® is an upscale, modern erotic boutique dedicated to providing a sophisticated shopping experience for the sexually curious.  Its stores feature an appealing selection of high-quality toys, erotica, lingerie, shoes, apparel and novelties, supported by a knowledgeable staff trained to provide education and recommendations based on individual needs. The first HUSTLER HOLLYWOOD opened in 1998 on the famed Sunset Strip in West Hollywood.  There are now 16 stores across the country, and expansion continues.