One eco start-up is recycling pine needles and bark into a silky soft fabric that is ideal for underwear
Christmas trees in households across the UK are already dropping their needles and sagging under the weight of their baubles.
Come Twelfth Night – January 5 – many will be sitting on pavements waiting for the dustman. But one French company wants to give these unwanted trees a new lease of life – as lingerie.
Do You Green is using a novel manufacturing technique to turn pine into a soft fabric that has been described as “soft as silk with the feel of cashmere and the coolness of linen”.
Smooth and thin, this material is ideal for lingerie, such as knickers, bras, slips or negligees.
According to Sophie Young, founder of Do You Green, “You won’t want to wear anything else after touching it.”