Sydney’s M&C Saatchi teamed up with porn film studio Digital Playground nonprofit organization Blue Ball Foundation for a testicular cancer PSA. If the idea of combining a cancer PSA and porn sounds familiar, that’s because it’s become something of a trend lately, with DDB Bolivia launching the “first fake erotic video on Pornhub” with a breast cancer PSA for Alcázar Gynecology Institute andits own testicular cancer PSA McCann Lima teaming up with pornstar Charlotte Stokely for.
For M&C Saatchi’s effort, they worked the PSA into unfortunately titled X-rated Game of Thrones parody Game of Balls (Come on guys, Game of Bones was staring you right in the face!), for what they dubbed “the world’s first porn-terruptive message.”
Actress Eva Lovia breaks character to deliver a message directly to the viewer, instructing them on how to properly check for testicular cancer, and directing them to PlayWithYourself.org.
