America’s leading adult distributor, Nalpac (www.nalpac.com) and System JO Preferred Partner is pleased to announce a new System JO focused educational blog series with the first installment ‘Silicone Lubricant & Water-Based Lubricant’ now available on the Nalpac blog.
Nalpac and System JO have teamed up to educate retailers on the facts surrounding lubricants and offer fun and easy ways to increase the volume of JO sales in their stores. Using data from a comprehensive consumer survey done for the podcast “Sex With Emily” during her “Dream Lube Survey” Nalpac has put together a series of blog posts with eye-catching infographics. Each post will focus on a different topic and give retailers hard facts along with tips for selling and upselling different System JO products.
In the first installment ‘Silicone Lubricant & Water-Based Lubricant,’ it’s revealed that 61% of responding lube users purchased water-based lubricants vs. just 18% of buyers preferred silicone based products. This blog installment gives tips for selling each type of lubricant along with the pro’s of each and how to increases the volume of silicone lubricant sales to the right customers.
“We are excited to get this information out to our customers in an interesting and unique way,” said Amy Lazzara, Nalpac creative director. “There was a lot of really great information that Sex With Emily gathered during their survey, and we will be incorporating it all into this System JO Educational Blog Series, to be sure our customers are getting accurate and concise date about their target demographics.”
The first post in the series titled ‘Silicone Lubricant & Water-Based Lubricant’ can be found here on the Nalpac blog http://www.nalpac.us/silicone-lubricant-water-based-lubricant/.