The idea of creating porn specifically for women has been around for some time. The “need” for female porn has always been justified by the fact that the majority of porn consumers have historically been male, and therefore (the assumption goes) the needs of women are not being served by the industry.
My first encounter with the genre came in the late 1990s when I met a woman who thought she had the idea for the perfect female porn site, and wanted me to develop it for her. She created a site called The Hotel which was altogether more artistic than the average porn site. The site worked around the concept of a dirty weekend in an upmarket hotel. The user could check in, flirt with the bell boy and buy toys and shoes as well as – naturally – look at porn.
Unsurprisingly, the site bombed. It was based on the idea that women have fundamentally different porn tastes to men, and require a more tasteful/romantic/gentle approach to smut. This idea has proven to be largely false.
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