‘Social media has beaten porn’ says Twitter UK sales chief

May 15, 2014
Business
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Pornography had been the “number one leisure pursuit” on the internet every year since its inception, until 2013, when social media became the most popular activity. Porn is now using social media responsibly, argued Dara Nasr, the sales director of Twitter UK at this year’s Media360 conference.

'Social media has beaten porn' says Twitter UK sales chief

Dara Nasr, sales director of Twitter UK

Arguing for the power of social media in The Media360 Challenge, Nasr pointed out that pornography had been the “number one leisure pursuit” on the internet every year since its inception, until 2013, when social media became the most popular activity.

“Social wins,” he joked. “So, social is a force for good.”

Porn website PornHub launched a promotion on social media in April, saying that it will plant a tree for every 100 porn videos watched on its site, with the line, “Spread your seed to plant some trees.”

Twitter’s Nasr said: “What’s important is that, funnily enough, porn is using social in a responsible way now.

“I’m reliably informed that PornHub is a major video streaming site. They are saying that for every hundred videos streamed, they will plant a tree.”

“It did fantastically well for engagement, but seriously, people are using social all the time. Every single day in the UK, 62 million hours are spent by Britons on social media sites. And that number is going up. So it’s everywhere it’s everyone, all the time.”

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