It had to happen: a Tweeting bra. But it’s happening for a good cause.
Every time Greek TV host Maria Bacodimou unhooks her specially wired brassiere, it sends out a Tweet reminding followers to conduct their monthly breast self-exam.
She writes cute notes like: “Some don’t understand me cause I speak Greek. Instead of learning Greek, learn something easier: how to have a self-exam!”
It’s a campaign from Nestle Fitness for October’s Breast Cancer Awareness Month.
Perhaps while you try to think of a practical everyday application for a tweeting bra (go ahead, we’re waiting), at least you can admire the communication chain of events when Ms. Bacodimou unclasps: The mechanism hidden under the hook transmits a signal to a cell phone, which then notifies a server, which then generates a Tweet.
Maybe we’ll see a Tweeting bra in the next James Bond movie.