Google has launched a new campaign called ‘Legalize Love’ with the intention of inspiring countries to legalize marriage for lesbian, gay, and bisexual people around the world.
The “Legalize Love” campaign officially launched in Poland and Singapore on Saturday, July 7th. Google intends to eventually expand the initiative to every country where the company has an office, and will focus on places with homophobic cultures, where anti-gay laws exist.
Google’s Mark Palmer-Edgecumbe outlined the initiative at a Global LGBT Workplace Summit in London earlier today. “We want our employees who are gay or lesbian or transgender to have the same experience outside the office as they do in the office. It is obviously a very ambitious piece of work.
Their strategy involves developing partnerships between companies and organizations to support grass-roots campaigns.
On the decision to launch the initial phase in a country like Singapore, Palmer-Edgecumbe says, “Singapore wants to be a global financial center and world leader and we can push them on the fact that being a global center and a world leader means you have to treat all people the same, irrespective of their sexual orientation.”
At the end of the day, the “Legalize Love” campaign is also good for Google’s business. “We operate in many countries and have a very globally mobile workforce. We have had a number of instances where we have been trying to hire people into countries where there are these issues and have been unable to put the best person into a job in that country,” said Palmer-Edgecumbe.