Porn and pot: The new business bedfellows

Apr 17, 2015
Adult Business News
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A couple years ago, Justine Joli, an actress who has performed in nearly 250 adult films, found herself in a quandary.

She enjoyed marijuana—finding it the most effective way for her to deal with stress—and particularly enjoyed pot-infused edible products. But brownies, cookies, Rice Krispies Treats and other sugar-focused edibles aren’t a part of the everyday porn star diet.

101352367-Justine-Joli.530x298. - porn and pot

Justine Joli

“You can’t eat a ton of sweets all the time and expect your butt or any other of your parts to remain the same size,” she said.

Worse still, those sweets had often been on the shelves for weeks—which might have been even more problematic for the self-confessed foodie.

Unable to find alternatives, she got licensed by the state of California, bought a business from a friend and began making pot-infused beef jerky.

Joli, who is now the sole employee of Green Fairy Edibles, said she’s able to produce about 1,000 ounces of the pot jerky per month. Her profit from that, she says, is about $3.50 per ounce. And the business has grown to the point where today she’s swapping porn for pot full time.

She hasn’t been on an adult film set for some time, she said—and now Joli’s in the process of dissolving her website, and plans to reinvest that money in Green Fairy.

“I’m doing what most entrepreneurs do,” she said. “I’m selling off my life and going all in. … One day of making jerky [makes me] the exact same amount I would make on set. For me, it’s a shift in the sense that it’s harder work because it’s more intensive labor, but I’m not under hot lights and I can eat.”

Porn and pot are hardly strangers. Some adult entertainment industry performers—such as Skin Diamond—have been very vocal about their enjoyment of the product. But some actors and actresses say they prefer to keep their appreciation of marijuana more quiet, as enthusiasm for the drug can sometimes be misinterpreted as interest in other, harder drugs that are sometimes on set.

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