An Open Letter to the Industry: A Traitor In Our Midst by

Dec 8, 2015
Adult Business News
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This is good stuff..

What is betrayal? The dictionary calls it, “the breaking of a presumptive contract, trust or confidence.” To betray is to be disloyal, to be unfaithful, to be deceptive and misguiding. A betrayal is a violation.

Those of us who work in any capacity in the porn industry, both gay and straight, do so under the assumption that everyone connected to our business has figuratively signed an unwritten contract… an agreement that we essentially won’t do things that would jeopardize the way we all make a living.

Throughout history, traitors from Judas Iscariot to Benedict Arnold have been despised and ostracized. However, in our business, many people continue to support and fund one insider whose work is consistently treacherous. I’m referring to Zachary Sire of Str8UpGayPorn, whose poisonous presence is an ongoing danger. I am recommending that the studios who still do affiliate business with him rethink doing so.

The list of Sire’s sins is seemingly endless, but allow me to review some of the most egregious things he’s done over the years.

Sire reveals the real names of porn models along with communicating the information to relatives and significant others — even if those people have no connection to the industry. There’s no reason to do something like this other than to hurt those involved.

Sire posts mug shots of people in the industry, and gleefully details their arrest history. He revels in humiliating and shaming those in the gay porn business.

He is infamous for his approach to moderating his posts: deleting comments and blocking users who offer any criticism of his work or approach himself. He creates a vacuum of vitriol, which many misinterpret for bias-free coverage of content and events in the industry.

Sire often speculates about the HIV status of porn stars, and in my opinion, wants people to fear those who have HIV. Just like Michael Weinstein, he undermines the successful, game-changing antiviral treatment PrEP, and seems to want his readers to see HIV as a death sentence, even though that is no longer the case. He collects as many negative articles as he can find about PrEP and re-posts them on his site (I’ve counted at least 40 myself) to spread fear and confusion. This is all a direct contradiction to our longtime battle against the stigma of HIV/AIDS.

Sire famously revealed the identity of his competitor, the Queer Me Now blogger (who is a true fan of the industry), the morning after he won the “Best Blog” Grabbys award. Since the blogger lives in Thailand, this put not only his career, but also his freedom and his very life in danger. Sire even acknowledged this fact on his blog, and being a coward with no principles took it down after mounting pressure from honest industry professionals left him little choice. This was a personal attack sparked by jealously, as detailed in this article on

In his lengthy 2013 posting about his departure from, Sire said that site was, “specifically designed to lampoon, satirize, and… humiliate people in the gay porn industry who had said or done something stupid.” There’s nothing wrong with legitimate criticism, and most of us in this business have developed thick skins and can take it.

But Sire’s vitriol is not legitimate. His writings are the hateful and vindictive rants — he lies and simply fabricates facts to support his postings.

Most recently, Sire tried to capitalize on the fact that a woman in California filed a lawsuit against my company in an attempt to extort money from me by falsely claiming I left a mess in the home I rented from her.

In the comments section, Sire gives legitimacy to the article when he responds to a reader with the following, “You’ve obviously never been on a porn set. People douche, people piss, and people leave shit (literally) everywhere.”

But that’s a lie. I’ve worked in the industry for over 20 years, and I know that no adult company would leave a set in this condition, Sire’s above comment is an insult to industry professionals, an insult that helps prolong the damaging stereotype of adult entertainment.

Companies are covered by insurance that protects against situations like this, but if this baseless lawsuit prevails, it will set a legal precedent and create a potential nightmare for all porn producers.

Sire’s blog depicts the gay porn industry as a drug-infested nest of STD infections, a sleazy business filled with criminals. He essentially has created an online catalog of accusations, a kind of reference library that will delight every anti-porn crusader. He continually provides ammunition for our enemies. It’s blatantly apparent that Sire doesn’t celebrating sex (like other industry bloggers do) but rather uses sex to humiliate and shame performers. He hates the industry he writes about and hates those that work in it.

And yet, his website continues to attract some studios that have affiliate dealings with him. But at what cost? Funding Sire’s vile writings will only backfire on the gay porn industry. Models should condemn his attacks and refrain from cooperating with him, and companies that advertise on his site should pull their accounts. He has been biting the hand that feeds him for far too long. It is time to say “enough is enough.”

Michael Lucas



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6 years ago

Is this a joke? Michael Lucas is a genuinely bad human being.
His attempts to “cast out the Judas” while being an open racist is absurd.

Nick Capra
6 years ago

Get your facts straight, Ceecee.
This isn’t even about the “messenger”
It’s about the message.

Every word Michael Lucas wrote in that open letter, is truth.

The blog he was specifying, is written with the sole purpose of hurting people…performers, studios, other bloggers.

You can say whatever you want about Michael, but this letter needed to be printed.

It’s a reflection of many industry people’s feelings.

Michael was simply the one with the balls to write it.

6 years ago

Gurl please. Zachary Sire isn’t doing the lord’s work. He’s not healing the sick and he’s not clothing the homeless: he’s no saint. But calling him the “Judas of our industry” is such a laugh. There are a number of high profile enemies Sire has made because he stands up two particularly awful people in the gay porn world: Michael Lucas and Nica Noelle. They live in the shadows and absolutely thrive in this “don’t snitch” mindset that they try to spread. Michael Lucas is a bully and a bigot. All Zach will ever have to do is simply link… Read more »

6 years ago

Michael Lucas wants to call the blogger from str8upgayporn a betrayer to the gay porn community? How about the one who betrays the gay community as a whole? That’s Michael Lucas, the Republican-leaning gold digger who donated to Mitt Romney’s presidential campaign for his 2012 presidential run. If y’all didn’t know, Mitt Romney was an anti-gay republican candidate. Michael Lucas is not an Obama fan, and that mainly stems from his hatred of all Muslims, good or bad. He is as bat-guano crazy as a tin-foil hat teabagger who still believes that Obama was really born in Kenya and is… Read more »

6 years ago

And it isn’t a ML post without his repeated advertisement of Prep lol. Regardless of which statements here are true, some are, and which are false, some are, if you’re going to publicly call out Zach Sire for his “atrocities,” then you better make sure there are no skeletons in your own closet, which so far no one has. From Nick Capra, to Nica Noelle, to Killian James, to duckface, you all are beyond damaged and have no place to come after anybody until you all clean up your own act. And BTW, that didn’t do a damn thing,… Read more » - Buy & Sell Adult Traffic
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