In just eight weeks since its launch, location-based hookup web app Mixxxer has quickly grown to over 100,000 users, thanks in large part to the unexpected blitz of media attention and curious fun-seekers looking for a guaranteed good time that the endless stream of ‘dating apps’ don’t offer.
The adults-only site – which outlets like EliteDaily.com proclaim ‘Makes Tinder Look Like Child’s Play’ and BetaBeat.com calls ‘the Naked Tinder’ – continues to bear comparisons to the popular dating app, even though Mixxxer makes it clear… it’s all about sex.
“In just a few short weeks, we’ve become popular by an unexpected rush of media exposure, and suddenly we’re on everyone’s radar,” said Mixxxer founder Michael Manes. “We couldn’t be happier, and we’re glad that people are on board with what we’re about.”
The site, which allows members to share racy photos and messages, has already gotten a heavy influx of users in Mixxxer’s web-only playground; iTunes and Google Play refuse to carry the app because of the explicit nature of users’ profiles.
Mixxxer’s added privacy measures – like the optional ‘shower door’ identity screen, one-mile ‘safety zone’ and a two-step login process – have been given high marks for taking users’ safety seriously. MTV.com notes that ‘some might view this as tedious; others might view it as pleasantly private’. However, as AskMen.com assures us, ‘You want hookups? You’re going to get hookups’.
“You have to be sexually adventurous to join our site, and we are finding that a lot of people have no problem with that,” said Manes. “The swinging lifestyle community has embraced us, and their positive word-of-mouth has helped multiply our membership, which means there are even more people to meet. It’s all a win-win.”