Nevada brothels face hard times by offering discounted sex

Oct 8, 2013
Sex Work News
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Nevada’s oldest profession seems to be withering away due to online sex hookups, a bad economy, thousands of free agents, and an excess of independent prostitutes. However, not all of Nevada’s brothels admit to failing.


The Delaware Online has posted an article by Alison Vekshin from the Bloomberg News, “I offer a lot more specials and discounts and incentives for people to come in to see me,” said Taylor, 32, a brunette prostitute in a short, green dress at the Moonlite Bunny Ranch outside Carson City, Nev. “People are looking for deals.” With an economy that is looking anywhere but up, it appears that Nevada’s legal brothels are dropping in numbers. “Whereas in 1985 there were 36 brothels open for business, today there are only 19,” George Flint, an industry lobbyist, reported to Bloomberg. Some brothels state they offer discount prices to help their customers out, not admitting they are doing so because business is bad. Others meet it head-on.

Bloomberg reports, “A lot of our clients don’t have the discretionary income they had six years ago, five years ago,” said Susan Austin, 63, the madam of the Mustang Ranch in Sparks, about 15 miles (24 kilometers) from Reno. “The ones that can come in, they aren’t spending quite what they were spending before.”

According to the owner of the Moonlite Bunny Range in Mound House, Nevada, Dennis Hof, his customers typically will spend from $200 to $600 per night. As seen in the video above, he feels that his prostitution business is not in financial trouble like many others. In fact, he has purchased many who have run into hard luck. Those who are the hardest hit have customers like truck drivers. And, this is an area where Nevada economy is down as truckers are squeezed by not only high fuel costs but a growing use of the Internet for shipping.

None of the brothel houses operate within Las Vegas, but are located about 60 miles north at Reno and Carson City. Nye County, where some of the most famous brothels are—the Chicken Ranch Brothel and Sheri’s Brothel. Prostitution within Las Vegas is illegal, even though there are many illegal independent prostitutes available within the city. Girls at legalized brothels will typically fetch about $200 to $300 for intercourse or half an hour of fun, with an unofficial minimum fee of $100. Porn stars occasionally schedule a week or two weeks of work, charging $1,000 or more.

All fees are paid in advance, with the chosen girl taking the money to the cashier before anything occurs. With tips extra, most girls receive half the negotiated price while the house receives the other half. Some guests arrive in a limo or a taxi, with the driver getting a cut of that fee. The extra tips go directly to the girls According to Barb Brents in Business Week, a sociology professor at the University of Nevada, Las Vegas, “The [prostitution] houses were woven into the fabric of the American West in the days of the pioneers. While some states banned them, Nevada left the question to local governments in counties with fewer than 700,000 residents. Ten of the state’s 17 counties allow them.”


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