Sheri’s Ranch Featured on Front Page of The Las Vegas Review Journal Sunday Edition

Dec 3, 2014
Business
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sheri's ranch

Upscale legal brothel Sheri’s Ranch was featured on the cover of the Las Vegas Review Journal’s Sunday edition on November 30th. The Las Vegas Review Journal went into great detail about Sheri’s Ranch in the article, entitled “One red light goes out, while another goes for broke.” The company recently announced its ‘Best Las Vegas Trip Ever with Sheri’s Ultimate Adult Sex Vacation Packages’.

The Las Vegas Review Journal article can be read HERE:

http://www.reviewjournal.com/news/nevada/nevada-sex-resort-tries-new-business-plan-world-s-oldest-profession

The article goes into the history of brothels in Nevada, the subsequent demise of a competing brothel, and how Sheri’s recent announcement  “toward a new, upscale market comes at what could be a make-or-break moment for a struggling industry that has long catered mostly to truckers and transient miners in the dark parlors of ramshackle houses.”

Since Chuck Lee bought the brothel and the 310 acres surrounding it in 2001, he has said he has poured an estimated $20 million into the property, adding seven standard hotel rooms and three themed suites, a swimming pool, sports bar and restaurant, among other amenities. In 2012, the brothel opened six fantasy bungalows called “Sheri’s Playland” and introduced other new services, resulting in a significant increase in business at a time when other, smaller brothels are withering on the vine.”

Since its printing, the article was picked up by the UK’s Daily Mail and reprinted with the headline “Yours for $2,100, an all-inclusive ‘erotic vacation’: Nevada sex resort tries a new twist on world’s oldest profession.”

In closing, the article points out how “It might even mark the beginning of a new trend in the brothel business — something akin to the rise of the megaresort on Las Vegas Boulevard — in which small, far-flung operations like the Shady Lady give way to opulent brothel resorts clustered as close to Las Vegas as the law will allow.”

“The ownership, staff, and courtesans at Sheri’s sincerely appreciate Henry Brean’s front page article in Sunday’s Las Vegas Review Journal,” says Sheri’s Ranch owner Chuck Lee.  “To feature our controversial industry so prominently is a bold move for a publication of the Las Vegas Review Journal’s caliber. This is a crucial time for legal prostitution in Nevada, an industry that significantly contributes to Nevada’s rural economy and employs several hard working Nevadans. The Las Vegas Review Journal recognizes that our industry is in a history-making state of flux, where the brothels that adapt to the changes in America’s sexual culture will thrive, and the bawdy houses that operate as they did in the 70’s will fall by the wayside.”

Lee continues, “Ten or fifteen years ago, we wouldn’t think of offering sex vacation packages for frisky couples, but a lot has changed since then.  21st century Americans are much less inhibited than they were in the 1970’s when prostitution was legalized in parts of Nevada. We’re watching what’s going on in the sexual and social environment and evolving our approach so that we can not only fulfill the fantasies of the terrific clients we have now, but also meet the needs of our emerging and future customers.”

Sheri’s Ranch is the only travel destination in the United States that offers a legal, safe, and STD-free sex-fueled retreat for gentlemen and couples who previously could only venture out of the country to shady bordellos in the Caribbean or Southeast Asia, rife with sex trafficking and diseases, for extended adult getaways. The customized packages can be viewed on the Sheri’s Sex Vacation web page at http://www.sherisranch.com/vegas-sex-vacation/.

Sheri’s Ranch sits on 20 acres of beautifully-maintained, private property, boasting a swimming pool, Jacuzzi, tennis courts, a sports bar/restaurant, six fantasy rooms, VIP bungalows and Sheri’s BDSM dungeon, while guests stay in the resort’s seven standard rooms and three themed suites that offer cozy fireplaces and romantic couples’ bath.

Sheri’s Ranch is located at 10551 Homestead Road, Pahrump, NV 89061.

ABOUT SHERI’S RANCH

Sheri’s Ranch is legal brothel, resort and spa located in Pahrump, Nevada, sixty miles west of Las Vegas. The Ranch was purchased by former Chicago homicide detective Chuck Lee in 2001 and was recently remodeled into a fantasyland of suites and bungalows with themes such as Lustful Locker Room, Naughty Classroom and Geisha Girl Bedroom, based on customers’ most popular requests.  With 20 acres of beautifully cultivated land, complete with a pool, Jacuzzi, and tennis courts, Sheri’s Ranch is a place where visitors can discover unequalled peace and relaxation.  Lee has taken great care in maintaining a resort playground with the clients’ safety and privacy in mind.

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[…] Since Chuck Lee bought the brothel and the 310 acres surrounding it in 2001, he has said he has poured an estimated $20 million into the property, adding seven standard hotel rooms and three themed suites, a swimming pool, sports bar and restaurant, among other amenities. In 2012, the brothel opened six fantasy bungalows called “Sheri’s Playland” and introduced other new services, resulting in a significant …read more       […]

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[…] The article goes into the history of brothels in Nevada, the subsequent demise of a competing brothel, and how Sheri’s recent announcement …read more […]

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