You might think a chain like Starbucks, Dunkin’ Donuts or one of those froyo places that seem to spring from the cracks of the sidewalk like subway rats might be the fastest-growing restaurant chain in America.
Nope: Think of something a little more .?.?. developed.
The fastest-growing chain in 2013 was Twin Peaks, a “breastaurant” (sigh) that first opened outside Dallas in 2005 as an underdog challenger to Hooters. Founder Randy DeWitt looked at the family-friendly TGI Fridays-but-for-boobs that his competitor had become and saw room to cram even more of America’s female college students into skimpy tops.
“Hooters just wasn’t racy enough,” he says in a new profile in Bloomberg Businessweek.
It’s since grown to 57 locations across the country, mostly in the South, with $165 million in sales last year.
The regular menu is your standard bro heart attack fare: chicken ranch sandwiches, meatloaf, pork sliders, burgers with fried egg on top. Still, America’s breast-starved citizens seem to like it: Bloomberg Businessweek reports the average Twin Peaks generates $3.6 million a year — $1 million more than a typical Hooters.