Twin Peaks is America’s fastest growing chain ‘breastaurant’

Sep 27, 2014
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You might think a chain like Starbucks, Dunkin’ Donuts or one of those froyo places that seem to spring from the cracks of the sidewalk like subway rats might be the fastest-growing restaurant chain in America.

Nope: Think of something a little more .?.?. developed.

The fastest-growing chain in 2013 was Twin Peaks, a “breastaurant” (sigh) that first opened outside Dallas in 2005 as an underdog challenger to Hooters. Founder Randy DeWitt looked at the family-friendly TGI Fridays-but-for-boobs that his competitor had become and saw room to cram even more of America’s female college students into skimpy tops.

twin peaks

“Hooters just wasn’t racy enough,” he says in a new profile in Bloomberg Businessweek.

It’s since grown to 57 locations across the country, mostly in the South, with $165 million in sales last year.

The regular menu is your standard bro heart attack fare: chicken ranch sandwiches, meatloaf, pork sliders, burgers with fried egg on top. Still, America’s breast-starved citizens seem to like it: Bloomberg Businessweek reports the average Twin Peaks generates $3.6 million a year — $1 million more than a typical Hooters.

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