UN Women Use Real Google Searches To Illustrate Global Sexism

Oct 21, 2013
Internet
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A new advertising campaign by UN Women has used Google to make its argument.

The campaign is designed to highlight the massive gender inequalities and sexism that still exist around the globe.

To make the point, UN Women and its ad agency Ogilvy & Mather Dubai simply performed Google searches with terms such as “women shouldn’t” and “women need to” on a single day in September.

The auto-complete suggestions were – and remain – extremely telling, many showing evidence of entrenched prejudice.

Campaign creator Christopher Hunt said: “this campaign uses the world’s most popular search engine (Google) to show how gender inequality and sexism is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.”

Check out images of the campaign below or over at Behance.

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