Initially released in September 2021, top sexual wellness brand Wicked Sensual Care’s simply™ Aqua Special Edition water-based lubricant was created as a way of supporting LGBTQ+ organizations year-round. Since then, the company has proudly contributed nearly $18,000 to the following charities: The Marsha P Johnson Institute, The Trevor Project, Trans Lifeline, APLA, Trans Santa, Black and Pink, Immigration Equality, and Tending the Garden. For June 2022, WSC will highlight its continued support for the Marsha P. Johnson Institute by donating a percentage of proceeds from the sales of its entire simply™ collection of clean lubricants and enhancers to further the organization’s mission to promote equal rights and fair treatment for lesbian, gay, bisexual, transgender, and intersex people.
As Wicked Sensual Care enters its first Pride season since releasing simply™ Aqua Special Edition, it is calling on retailers and distributors to stock up on the entire simply™ collection, especially simply™ Aqua Special Edition. Maximizing simply™ sales at the retail level will provide critical support for those dedicated to bettering the lives of LGBTQ+ individuals and raise awareness about the systemic inequalities facing the LGBTQ+ population. To this end, Wicked Sensual Care is offering promotional assets in the form of simply™ Aqua Special Edition packettes and giveaways for events. Further support can be found on the simply™ Aqua Special Edition reseller resource portal. The site features digital and printable one-sheets with hi-res art for merchandising assistance, suggested messaging to consumers (including the social media-friendly #loveissimplylove), as well as a curated list highlighting domestically and internationally recognized LGBTQ+ dates, i.e. days, weeks, and months of observance that focus on LGBTQ+ history, awareness, and celebration.