An advertisement showing a woman’s bare breasts has reportedly caused more than 500 accidents in one day in a poorly-thought out PR campaign.
The photograph showing a woman cupping her breasts with a thin blue strip across the nipples was posted on the side of 30 vans in Moscow, Russia.
The advert simply read: ‘They attract’.
But as the vans drove around streets in the city, cars started colliding with one another in their wake. It is thought 517 accidents happened in total.