Coca-Cola advert for new milk product Fairlife branded ‘sexist’

Dec 1, 2014
Business
0 0

Here we go again, as feminism tackles the most crucial problems facing the world today —

Coca-Cola’s advert for its new milk product has been branded sexist by consumers who say it sexualises women.

The poster campaign features naked models who have been splashed with ‘milk dresses’ and seem to be striking provocative poses, with one standing on a set of weighing scales.

The adverts also feature a series of tag lines including “Drink what she’s wearing”, and “Better milk looks good on you”.

Some people took to Twitter to criticise he campaign, claiming it was old-fashioned, while others branded it “nonsense”.

fairlife

The pictures first surfaced last year when photographer Jaroslav Wieczorkiewicz was prepping them for his 2014 “Milky Pin Ups” calendar, but are now being used to lead the drink’s advertising campaign.

Read more

0 0 vote
Article Rating
Spread the love
Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

0 Comments
Inline Feedbacks
View all comments
TrafficHolder.com - Buy & Sell Adult Traffic
0
Would love your thoughts, please comment.x
()
x