Who says corporations don’t have a sense of humour. Condom company Durex
recently wrote a letter to the citizens of Singapore
to stop using their condoms. On the country’s Golden jubilee on 9th August, Durex claimed some responsibility for the country’s declining birth rate. In a tongue-and-cheek letter to Singapore, condom manufacturer Durex has apologised and urged its citizens to stop using their condoms. On 9th August, Durex had published an ad in a Singaporean newspaper admitting that they “may in fact be a part of their problem”, pointing at Singapore’s declining birth rate.
Here’s the original text of the ad:
An apology to all Singaporeans, Durex would like to humbly apologise. Over the past 50 years, while the Singapore economy has been moving rapidly upwards, the country’s birth rate has been spiraling down at an alarming speed. It has now come to our attention that we may in fact be part of the problem. Durex has always focused strongly on the needs of our customers. As a result, the efficacy and convenience of our products have increased confidence markedly amongst consumers. But according to our latest research, it is this very confidence that may have hastened the decline of the birth rate.
Your country has low birth rates? Who takes the blame? Condoms! Here is a marvellous apology by Durex. #Singaporepic.twitter.com/aAZFcuj2aw
— Ozymandias (@Griffinreborn) August 11, 2015