One Oreo cookie has crumbled in a way marketing folk may not have seen coming.
Kraft Foods are facing a homophobic backlash after they posted a photo of a ‘gay pride’ Oreo on the cookie’s Facebook page on Monday night.
Oreo altered a picture of the cookie showing it stuffed with rainbow-colored layers of frosting alongside the caption, ‘Proudly support love!’
Since it was uploaded 200,000 have liked the post, roughly 60,000 have shared it and more than 30,000 people have commented on it.
Many of the comments are positive, some people have pledged to boycott the cookie after the post.
‘Proudly will boycott Oreo from now on,’ wrote one user.
Another posted: ‘Corporations should focus on selling their products, not pushing agendas. A big thumbs down on this one.’
One user was more explicit writing: ‘Disgusted with oreos. Being gay is an abmonitation [sic] in GOd’s eyes i wont be buying them anymore.’
However, other users state that after the campaign they’ll now be buying Oreos.
‘Oreos are now on my shopping list!’ wrote one user while another posted: ‘Why are these Oreos not in stores RIGHT NOW?’
The rainbow-colored frosting cookie will not be sold in stores and was created simply for the advertising campaign during Pride month, Oreo spokesperson Basil Maglaris told ABC news.
‘As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the OREO ad is a fun reflection of our values,’ she told the news station.
In March Oreo celebrated its 100th birthday.
Fetching a staggering $1.5billion in global revenues and as the world’s top selling cookie of the 21st Century the brand had cause for celebration.
Another purveyor of sweet treats – Ben & Jerry’s – are known to be supporters of LGBT causes.
In 2009, the ice-cream giant changed the flavor ‘Chubby Hubby’ to ‘Hubby Hubby’ when same sex marriage was being legalized in the company’s state of Vermont.