Tinder users attending the South-by-Southwest festival in Austin, Texas, have been left bitterly disappointed after a profile for an attractive young woman turned out to be little more than an elaborate marketing ploy for a new movie.
The profile for a 25-year-old female named Ava first appeared on the dating app on Saturday and soon male users in the Austin area were keen to hook-up.
One person eager to swipe right and make a connection with Ava was a male called Brock
His unusual conversation with Ava over text message was first reported by AdWeek.
As Ava started to question Brock it quickly became clear that all was not what it appeared to be.